As discussed in Part 1, the retail industry now considers lighting a worthwhile investment that can help drive sales. Part 2 will discuss Vertical & Accent Lighting and Current Trends.
Vertical & Accent Lighting
A shopper’s visual experience in a retail space occurs mostly while standing. Consequently, attaining good levels of vertical light levels at about 6 feet is generally of greater importance than horizontal light levels at about 3 feet over the floor for sightlines and creating contrast for merchandise.